These messages, distributed through your website, application, social media, or any marketing campaigns, can then better resonate with customers and prospects - wherever they may be. A localization strategy considers each market’s language, culture, and social norms to determine the best expression of your messages. Your localization strategy refers to the overall plan for how you’ll adapt your offerings, messaging, and content to new countries and markets in a way that aligns with your brand. Localization covers both linguistic and cultural adaptation. Localization transforms the entire product or all content from one language to another.Translation transforms text from one language to another.
Localization and translation are often used interchangeably, but they mean very different things: What should I consider when translating my website? Importance of localization strategyīefore you translate a word of your website, you need to think about your entire localization strategy. You can read our article on localization ROI to learn more on the topic, but in general we can say that website translation is important for any international business. 74% of multinational enterprises believe that localization is either important or most important if you want to increase revenue from global operations (according to data from California State University, Chico).57% of consumers have said that the ability to obtain information in their own language is more important than price.87% of consumers who don’t speak and can’t read English won’t even buy from an English website.According to a Common Sense Advisory report, 75% of consumers say they’re more likely to purchase goods and services if the product information is in their native language.However, this is generally not true - here are some numbers for you: Some might say that having your website in English is enough because this language is spoken worldwide. The first question that we should answer is: Why should I bother translating my website? It’s a fair question, and the simplest answer is: It helps you sell to your customer by speaking their native language and consequently grows your business in new international markets. In this article, we will discuss the process of website translation and localization. If you’re trying to expand your business into new markets that speak other languages, it is crucial to translate your website into the corresponding languages. People around the world expect content to appear in their native language, be it Swedish, Spanish, Chinese, Japanese, Hungarian, or anything in between. The world is more globalized than ever thanks to the Internet.
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